According to a recent Business Insider report, YouTube reaches more adults in the 18-34 demographic than any single cable network. This makes advertising on YouTube a great option for marketers trying to reach that demographic – especially those who are strapped for cash. In this post, we’ll discuss the opportunities for advertising on YouTube and offer tips for success.Read More
You put a lot of work into creating your social content. Maybe several departments are involved. Or maybe, you have a single savvy social marketer with a knack for Photoshop and a winning turn of phrase. Whatever the case, once that content is published, it’s left largely to the fates: When was your core audience online? What else was going on that day? Did enough people see, and participate with, your post in order to garner wider distribution?Read More
In an increasingly digital marketplace, it seems every business has jumped on the corporate blog bandwagon.
Some companies are clearly excelling at this and developing a following, and reaping the benefits of blogging. Others, for no lack of good intentions or enthusiasm, are not so successful in this space. If you are in the latter category, you are not alone.
While it’s common for companies to use their current employees for blogging, it can bring mixed results, for a couple of reasons. What these companies save using internal resources can end up costing them in terms of blog content quality, readership, respectability and results.Read More