Articles written in January, 2016

January 20 2016

Maximize Your Corporate LinkedIn Account

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Most people are familiar with LinkedIn when it comes to managing their personal profiles, looking for jobs, and keeping in touch with past colleagues in their professional networks. While LinkedIn is a great tool for individuals, the opportunities within it for B2B marketing are numerous and exceptionally effective. Here are a few organic (non-paid advertising) considerations for maximizing your company’s LinkedIn Page. Read More

January 12 2016

2016 Social Media Reflections and Predictions

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2015 was a peculiar year for social media. Google changed Google+, Twitter recognized it needed some changes, and marketers (finally) began to accept the decline in Facebook’s organic reach. Though we can never be sure what the future may hold, here are some observations and predictions to keep in mind for 2016.Read More

January 5 2016

Using Bulk Verification to Claim Listings in Google My Business

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Claiming business listings in Google My Business can be very challenging. You need to find the listing, let Google know this is your business, then if you want to change the content (and control the content moving forward), you need to verify your affiliation with business using one of two systems that Google offers:

  1. An automated phone call that gives you a verification code
  2. A postcard mailed to the business address with a verification code

This can be a relatively simple process if you have one or two locations but what about if you have 30 or even 1,000 nationwide? Previously, you would need to claim each listing individually and verify each listing individually. This was a huge pain point for larger companies, so Google created Bulk Verification.Read More

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