Articles in the Advanced Social Media Marketing Category

October 30 2014

Tips for Engaging Social Media’s Increasingly Mobile Audience

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The social audience is increasingly on-the-go. While many marketers think this means smaller screens and bite-sized information, optimizing the social-mobile experience goes way beyond screen size. In this post, we offer tips for creating engaging, channel-specific content with the mobile audience in mind.

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October 7 2014

Social Meta Tags: The New Optimization

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Sure, you’ve optimized your website for search, but have you optimized it for social? When you include social meta tags in the code of your website, you tell the social networks precisely which content to pull from your website when generating a link preview. The result is content that is more attractive and useful for users. Applied correctly, social meta tags can help your content stand out on social networks like Facebook, Twitter, and Pinterest – potentially luring users out of the stream and onto your website.

You’ve likely seen meta tags in action. In this post, we’ll discuss the types of meta tags available on each of the social networks, and how you can add them.

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May 19 2014

Want Your Posts to Stand Out? You Need Images.

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Content is king, everybody knows that. Therefore, marketers produce a large amount of content. And who could blame them? Search engines place a high importance on content, and perhaps more importantly, people love to consume it. So how then, can you make sure your content is noticed when everyone else is producing as much, if not more, content at the same time?

Not only must you be in the right channel for your target audience, the content you’re using to tell your story must stand out. A great way to ensure this is through the use of images.Read More

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