Facebook is continuously looking for new ways to improve the end user experience, especially when it comes to the heart of the platform, the news feed. This week, Facebook announced that they are implementing new logic to the news feed that will reduce the visibility of link posts that point users to low-quality web page experiences. This type of change should sound very familiar to any SEO marketer, as it is quite similar to how Google approaches ranking webpages within their search engine.
Any advertiser that creates and manages display or social campaigns can tell you that one of the most important parts of the planning and strategy process is creating mockups. This is crucial in ensuring that the vision and goal of an ad unit is there when you bring ad creative to life. Facebook has recently released a new solution to help advertisers in this process with the Creative Hub.