Article Archive by Author

February 12 2014

The Dos & Don’ts of Hashtags

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Hashtags weave individual comments together to form a bigger-picture perspective on a given topic. They reveal to us what people are talking about and – in turn – what matters most to them. As a business owner, this information is vital, allowing you to not only be a fly on the wall, but to actively contribute to the greater conversation. But, as with anything, there’s a downside to the use of hashtags. And in this case, it’s the #overuse – #and #misuse — #of #the #trend. Here are some dos and don’ts as to how you can strategically use hashtags to tune into your audience, and tune out the irrelevant hashtag “noise.”

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October 14 2013

Pinterest Makes it Easy to Find, Save Online Articles

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For marketers, Pinterest has long proven itself as a worthy investment – from having an active presence within the channel itself to finding ways to incorporate it within their brand’s website. Although Pinterest is widely used to post photos, it has also become a mecca for articles. In fact, according to Pinterest’s blog, more than 5 million articles are pinned every day.

With articles becoming a popular format, Pinterest decided to spend time perfecting the look for this type of pin. As of Sept. 24, the channel rolled out the new design for article pins, which provides more information than what was previously available.

Now, article pins can include:

  • Headline
  • Author
  • Story Description
  • Website Links

Also, if you come across an article, but don’t have time to read it, you can save it for a later time (like the morning coffee line at Starbucks). Simply create a reading list board and add articles to it within Pinterest.

Even when you are browsing articles or blogs outside of Pinterest, you can utilize the feature by adding the “Pin It” button to your browser (exclusively for Firefox). It will then add the website or blog article into your very own Pinterest reading room (pillows and candles not included).

So what does this mean for your business? Well, if you’re regularly producing fresh content on your site, the new button could make your articles or blog posts easier to share – potentially helping you reach a broader audience within Pinterest. It also means that your users could actually be posting your content in Pinterest for you, for other Pinterest users to find, read and repin.

And, if you’re not regularly producing fresh content on your website, it means that you have yet another reason to start.

January 29 2013

Google+ Allows Businesses to Reach Outside of Their Circles

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Google+ Circles allow businesses to group Google+ users into different Circles, so they can share certain things with particular groups. Once a G+ user has added a business’ page to their own Circle, they will start to see that business’ posts in their stream. Then that business will be able to add them back, group them into a Circle, and post comments on that G+ user’s page.

Recently, however, the rules of engagement in Google+ have changed. Businesses can now interact with G+ users who haven’t circled them on Google+ yet. What does this mean for companies? Well, from a marketing perspective, it means they can now cast a wider net to reach potential customers. For example, if a G+ user writes a post on their personal page raving about a local restaurant, that restaurant can then respond to that comment and it will show up live in the stream.

Conversely, if someone writes a negative comment about a business, that business has the opportunity to respond. While it opens the door for businesses to engage with potential or current customers — whether they like it or not – it also opens the door for spam. But if businesses use it wisely, it could help brands increase their following on Google+ — along with their customer base.

Posted in: Google+

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