Article Archive by Author

September 14 2017

Three Goals of Social Media Marketing and Tips to Tracking Them

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Do you have a goal that you’ve been trying to reach with your social media marketing efforts but aren’t sure what metrics to track? Or are you trying to “prove” the viability of your company’s social media marketing?

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September 5 2017

Four Targeting Strategies For An Effective Facebook Campaign

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As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their customers may not use Facebook, this social media channel remains at the head of the pack in terms of the number of active users – so, there is no shortage of potential customers to get in front of.

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