Article Archive by Author

January 5 2016

Using Bulk Verification to Claim Listings in Google My Business

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Claiming business listings in Google My Business can be very challenging. You need to find the listing, let Google know this is your business, then if you want to change the content (and control the content moving forward), you need to verify your affiliation with business using one of two systems that Google offers:

  1. An automated phone call that gives you a verification code
  2. A postcard mailed to the business address with a verification code

This can be a relatively simple process if you have one or two locations but what about if you have 30 or even 1,000 nationwide? Previously, you would need to claim each listing individually and verify each listing individually. This was a huge pain point for larger companies, so Google created Bulk Verification.Read More

December 29 2015

3 Tips for Effective Facebook Strategies

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A common concern we often hear from new clients is “we’re not receiving the engagement from our users we are looking for on Facebook.” Facebook engagement can be a challenge – especially if your company doesn’t have a good strategic foundation for using the channel. Here are three tips for an effective Facebook strategy:Read More

Posted in: Facebook

January 16 2013

Facebook to “Nearby” to enter the mobile search arena

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Facebook launches a new local business tool that allows a user to search for local businesses with their mobile application.  The biggest difference with this new app is that it features their “Friends” recommendations.

The new feature is only available on mobile applications and the goal is to focus on reviews, check-ins, and ratings by user’s “Friends” list.  This allows for a much more unique customer experience as the searcher will know exactly who gave the reviews and what their “Friends” thought of the experience at the local establishment.  This application is only available on Facebook’s mobile platform and not the desktop version.

This is a huge opportunity for local businesses to establish their brands within a community.  By receiving reviews from customers that will directly influence other customers, it will help them gain maximum exposure.  The only thing required to be able to use the Nearby feature is to have a Facebook page, as the feature does not openly use data on the web.

Here are some tips from Facebook on how to promote your business within Nearby:

  1. Update your page’s basic information, including address, hours of business, phone number, and details about your product/service.
  2. Update your Category – Example:  If you’re a restaurant, make sure you select the appropriate category in order for Nearby to allow your business to be found appropriately.
  3. Encourage Friends/Fans to “like”, “check-in”, ratings, and recommendations

At this time, the Nearby feature is completely free and automatically indexes all business that have pages on Facebook.

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