Articles in the Facebook Category

September 5 2017

Four Targeting Strategies For An Effective Facebook Campaign

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As the list of targeting strategies continue to expand, it has become difficult sometimes for marketers to know the best ways to reach their target audience. While many companies believe their customers may not use Facebook, this social media channel remains at the head of the pack in terms of the number of active users – so, there is no shortage of potential customers to get in front of.

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May 18 2017

New Penalties for Clickbait Headlines on Facebook

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“You won’t believe what Facebook did”
“Read more to have your mind blown by Facebook’s Update!”

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Posted in: Facebook

May 15 2017

Facebook Reducing Visibility of Low-Quality Web Pages

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Facebook is continuously looking for new ways to improve the end user experience, especially when it comes to the heart of the platform, the news feed. This week, Facebook announced that they are implementing new logic to the news feed that will reduce the visibility of link posts that point users to low-quality web page experiences. This type of change should sound very familiar to any SEO marketer, as it is quite similar to how Google approaches ranking webpages within their search engine.

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Posted in: Facebook

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