Articles in the Facebook Category

March 3 2014

Using Facebook’s Updated Tagging Feature to Increase Your Brand’s Exposure

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Tagging profiles or pages in Facebook isn’t a new concept, but thanks to a recent announcement by Facebook, those tagged posts could now appear in the feeds of customers that don’t currently follow you.

If you are unfamiliar with tagging, it is process where you put an “@” sign in front of the name of a person’s profile or a brand’s page. When you add that magical “@” sign, it creates a link in the post to the Facebook profile or page’s Timeline. In the case of an individual profile, your post could appear on their actual Timeline depending on their privacy settings (this could require moderation by the profile owner or it could automatically be added based on the privacy settings they have selected).

One of the big benefits of tagging is that the person or page that is tagged will get a notification that you tagged them in a post. If you are trying to connect with an influencer or prospective client, using the tagging feature can make them aware of your brand without you having to be overly pushy. Not only are you giving that influencer a virtual high-five by sharing their content, you are also creating a hyperlink between your post and their page or profile; thusly, helping raise their brand awareness as well. It is a win-win for both parties.Read More

Posted in: Facebook

December 11 2013

Who Needs Third-Party Social Media Tools, When You Have the Facebook Scheduler?

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Facebook is constantly updating and many times those updates make our lives as marketers harder, but fortunately, the Facebook scheduler does just the opposite.

You no longer need third-party social media tools to schedule your Facebook Posts, now that Facebook has introduced its own native scheduler. Scheduling a post has never been easier! Just check out my step-by-step guide to see how easy the process is.

Step 1: Write a post. You can add a link, like I have, or add a picture, video, offer or event.

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Step 2: When posting a link in your status update, Facebook will automatically display a picture from the link. Now if you would like more customization, all you have to do is click on the “upload image” hyperlinked text below the picture. Then you will be able to upload any picture you like to accompany your post.

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Step 3: Once you have formatted your post and have chosen an accompanying link image, you are ready to schedule your post. All you need to do is click on the little clock icon in the bottom left-hand portion of the post.

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Step 4: Once you click on the clock icon, you will be prompted to choose a date from the calendar icon and then add a time that you would like it to post. Once you have chosen your date & time you press “schedule.”

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Step 5: After you have scheduled your post, this pop-up will appear for you to see your scheduled post and/or schedule another post.

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Step 6: You can view your scheduled post in your “Activity Log” by clicking the “View Activity Log” in the pop-up or by selecting “Edit Page” at the top of the “Admin Panel” and choosing “Use Activity Log.”

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You will also notice at the top of the “Admin Panel” in the “posts” section, there is a notice that states “You have 1 scheduled post. Review it in the Activity Log.” “Activity Log” is hyperlinked, so you can click on the text to bring you to the  “Activity Log” page to see your scheduled post.

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Step 7: Here is the “Activity Log” screen, where you can view your scheduled post and do a quick quality assurance check.

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Step 8: If you want to change the date or time the post is scheduled for you can do so by hovering over the down arrow in the upper right-hand corner of the post. You are also able in this menu to “Publish [the post] Now” or “Delete the Post.” (One thing to note is that once you schedule your post, you won’t be able to edit it again. If you realize you made an error and want to edit the post you will have to start over at step 1.)

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As you can see, it’s very easy to schedule a post in Facebook. Also you have the added bonus of having more flexibility with adding or modifying images associated with the links you are sharing. The only disadvantage of using the native Facebook scheduler is that you aren’t able to edit your posts once you have scheduled them, but as time progresses, I would imagine that Facebook will add this functionality.

Try it out for yourself and let us know what you think!

Posted in: Facebook

October 15 2013

How Facebook’s “Story Bumping” & “Last Actor” Will Impact Your Content Marketing Strategy

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With over 1 billion users, Facebook is still the megastar social media channel, and business owners and marketers alike are tapping into this large network of consumers like never before. Businesses, companies and organizations make up 15 million of the total 50 million Facebook Pages in hopes of grabbing consumers’ attention to spread their marketing messages & promotions.

Edgerank, Facebook’s algorithm, was developed to decide what posts are displayed and how high they will rank in the News Feed. Marketers continue to attempt to crack the Edgerank code in hopes of getting their marketing messages in front of their target demographic, but collecting likes, shares and comments require more than just a decoder.

Then a few months ago, Facebook introduced “Story Bumping” and “Last Actor.” These changes to the News Feed algorithm were a way to ensure that Facebook users see more updates from people they interact with, including Company Pages. Story Bumping allows engaging posts that users haven’t seen yet to be “bumped” up to the top of the News Feed while Last Actor takes into account the last 50 engagements a user has performed and gives those users a slight bump up in the News Feed ranking.

How Do Last Actor and Story Bumping Work?

Let’s say today you’ve been liking and commenting frequently on your friend Sam’s posts. Because of “Last Actor,” Sam’s subsequent posts will be pushed up higher in your News Feed, as posts from people with whom you’ve engaged with most recently will be given prominence over those you haven’t interacted with lately.

As for Story Bumping, let’s say your friend John (more of a periphery friend than a close friend) wrote a post on Facebook at 9 a.m., but you didn’t open Facebook until 12 p.m., so you missed the post by John since it was too far down the News Feed. Story Bumping to the rescue. Thanks to Story Bumping, John’s post from 9 a.m. is now eligible to be bumped back up toward the top of your News Feed. In order to be bumped, John’s post will have had to receive a lot of engagement – this means that likes, comments and shares all contribute to a post’s “bump-ability.”

How Do These Changes Affect You?

Simple. Unless you’re publishing engaging content, your posts might not get seen.

With these updates, no amount of deciphering or code cracking is going to get your organic Facebook posts in front of more fans. The ticket is creating engaging, thought provoking, and commentary-inducing content that people want to interact with. When you do, thanks to Story Bumping and Last Actor, you just may experience a windfall of Facebook views.

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