Instagram has finally released an update that they have been teasing users with for quite some time – the ability to upload multiple photos or videos at once. The social platform now has an option where users can upload as many as 10 videos or photos into one post. The followers of those users can then scroll through and see the various images or videos without looking through multiple uploads.
Take a look at the screenshots below:
The option to upload multiple images or videos appears in the bottom right of your photo preview screen
Once your new album is uploaded, a follower will see bullet points or dots underneath your photo that indicate the number of pictures you have in the album. This will let the follower know they can swipe right/left to toggle the images or videos in your album.
Many popular brands and Instagram celebs have already used the feature multiple times on their profiles. If you are wondering how this new feature could impact your marketing strategy, here are some ideas on good uses for this new multiple photo or video feature:
When new features on social platforms are released, it is always a great idea to test multiple strategies and see which one fits with your brand and resonates with your audience the best. The new Instagram feature could be a game-changer for your business if used effectively.