LinkedIn (www.LinkedIn.com) isn’t just for job seekers. Over 120 million members makes LinkedIn the world’s largest professional network; a network your firm could use in a variety of different ways:
The LinkedIn Learning Center has a User Guide specifically devoted to helping individual attorneys as well as law firms to take advantage of all of the opportunities LinkedIn has to offer. If you are interested in growing your social media presence or hearing how MoreVisibility can help you grow on LinkedIn, please request a quote or contact us for more information.
Nearly every large and successful company employs a number of SEO initiatives to stay successful. However, in many cases they can get a large number of conversions simply because of their brand name. On a deeper level, this is symbolic of the fact that these companies have authority – they are leaders in their industry.
You can do a lot to establish trust and authority for your business through the right kind of engagement on almost any social media site. LinkedIn, in particular, is a stellar example that often gets overlooked. Many professionals view the site as a way to keep tabs on their colleagues, but it is probably the best website you can use to increase your clout and authority in your given field.
Obviously, one of the best ways to establish yourself and your business as an authority is to answer the pressing questions in your industry. LinkedIn has the perfect venue for this with their Answers page. On Answers, members can post questions related to any given field of expertise. When you answer a question, your answer may be selected as a “Best Answer,” which is noted on your profile. By consistently answering questions related to your field, you can quickly build authority in your field among your target demographic.
In addition to Answers, you should also be interacting with your profile page by posting relevant company updates. If you author any blogs or press releases for your company, post them to your profile to get them to spread around. If you write prolifically enough on behalf of your industry, you may be able to become a Source on LinkedIn. If LinkedIn selects you to be a source, your writing will appear in LinkedIn Today – which has the potential to vastly multiply your traffic. If you’re interested in being a source, you must contact LinkedIn.
These efforts to build authority require a significant time investment on your part, so they may not be a fit for every company. However, the payoff can be significant.
You can use your LinkedIn profile for much more than managing your professional connections. By starting a LinkedIn Group and engaging your professional community, you can also have a small but solid link building campaign.
LinkedIn Groups are special pages that anyone can set up on LinkedIn. They gather like-minded professionals to discuss their respective industries. LinkedIn Groups foster a lot of interaction among professionals and are a good starting approach to link building.
When you are starting your own group, you must keep in mind that LinkedIn hosts hundreds of thousands of groups. If you want yours to stand out and gain members, you should try to target a niche theme or audience. If your group is too similar to the others pertaining to your business, you may not gain much traction.
When you start a new group, you become the group’s manager – allowing you to do things such as moderating discussion posts or approving new members. More importantly, you also have more control for displaying your links. There are a lot of link building options you have when you’ve started the group, including:
By maintaining an active group that contributes to the professional community, your posted links can get a lot of traffic. Furthermore, if you’ve developed your group to target a specific audience or demographic, you’ll be getting meaningful traffic – and hopefully, higher conversion rates.