Articles in the LinkedIn Category

July 16 2010

LinkedIn Groups have a new look!

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This month LinkedIn is revamping the Groups section of their site.  You may already be a member of a group on LinkedIn, but if not, I would highly encourage it.  More than likely, there are groups about your industry or a specific topic that is of interest to you.  LinkedIn’s groups have always been a great way to portray your expertise in a particular area or stay up to date on news topics, but with this recent update I imagine that they will become even more helpful.

The focus of this revamp seems to be to place an emphasis on discussions within groups.  You will now be able to find news and discussions all in one place, making it easier to start discussions around recent news topics.  One of my favorite features is the carousel within the discussions section. This area is a great place to highlight topics, such as blog posts, as MoreVisibility’s group features. Members of the group can then scroll through the different featured topics.

Individuals within these groups can comment on an article, news, or discussion topic.  When they do, a thumbnail image of that member will appear. Simply scrolling over that user’s image will enable you to see their comment.

Other features include an area called Top Influencers This Week.  Following top influencers can help you to stay current with their topics and discussions. You can actually follow any members within a group. This follow feature in particular seems to be very “Twitter-like”.

There is also a Manager’s Choice section, where the Manager of the group can select a discussion topic of their choice to feature. You can also search discussions to find a specific topic that interests you. 

Become a member of a LinkedIn group today to learn about how you can get involved.

June 10 2010

How to Leverage LinkedIn as a Marketing Channel

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COMPLIMENTARY WEBINAR – OFFERED LIVE OR ON-DEMAND
 
Join us: Wednesday, June 16th at 1pm EST (10am PST)
Can’t make the date? Also available on-demand

MoreVisibility and LinkedIn team up to bring you 10 ways to leverage LinkedIn by targeting their 7.9 million business decision-makers.
 
The topics to be covered include:
 

Targeting Decision Makers Utilizing LinkedIn DirectAds
Company Profile Creation & Benefits
Optimizing Your Profile To Attract More Customers
Creating and Answering Questions To Drive Leads
How Polls Can Increase Your Customer Awareness
Joining or Creating Groups To Interact Directly with Group Members
Create and Promote Company Events To Drive More Attendance

Presenters:
LinkedIn: Andrew Chang, Marketing Manager
MoreVisibility: Danielle Leitch, Executive Vice President of Client Strategy
 
Details
This webinar is 45 minutes. On-Demand webinar access will be provided after 06/16/2010

Space is limited. Register Here Now.

April 13 2010

AOL saying Bye-Bye to Bebo

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I continue to see articles concerning AOL’s slow implosion in the press.  The latest in the salvo concerns the management at AOL consideration of shedding Bebo.  AOL bought Bebo for $850 million two years ago, while they were still a part of Time Warner Inc.  Bebo was an important piece of their transformation plan in which AOL wanted to move away from being a subscription based service for Internet access to a media business generating ad-supported revenue.  When a business with the resources of a Time Warner makes a billion dollar bet and fails to monetize, one must wonder if they performed the proper vetting process or were they simply following the herd.

This is not the first failure in the firm’s acquisitions; Buy.at was recently jettisoned for $17 million after paying $125 million in 2008 for the dgital ad firm.  Will its instant messaging service ICQ be next?  When will the shareholders demand better stewardship from the leaders making these bets?

The small to medium business (SMB) owner would not survive if they followed the herd at each new fork in the technology path.  SMBs must be better shepherds of their funds than the large public companies that they compete against, if they want to survive and flourish.  So how does a SMB determine when to launch a social media campaign and which platform?  Many variables must be considered such as these outlined in a recent blog post.   When you are ready and have performed your due diligence, give us a call and hear how we can help you to make the correct bet.

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