Articles in the LinkedIn Category

January 18 2010

Business to Business Advertising with LinkedIn

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Many of us have used LinkedIn as a way to maintain a professional profile within the social networks. LinkedIn is a great platform to communicate with business professionals and it can also be used to open communications with businesses. By direct communication or joining a group, it is easier than ever to reach important members of any business.

Can businesses use LinkedIn as a way to market to other businesses? LinkedIn DirectAds is an additional channel for business-to-business advertisers to capture qualified visitors. It offers advertisers many targeting options to help qualify the audience. With 7 top level categories, businesses can choose up to 3 of the categories to target, including industry, company size, job function, seniority, age, gender, and geography. LinkedIn is a good option for businesses, because they can target the exact industry, company size and even job function of their potential clients.

Most business to business companies know exactly who they want to target in a company. For example, advertisers may want to specifically reach a marketing manager in an enterprise level company. Creating very custom ad messaging to capture these people can turn them into customers.

LinkedIn DirectAds have no minimum spend requirements and can also be paid via a CPC (cost per click) or CPM (cost per thousand impressions) platform. Similar to Facebook ads, LinkedIn DirectAds can also have images in the body, which helps to brand the message as well as help to gain user attention.

With LinkedIn DirectAds, businesses are able to target qualified decision makers in their industry.

January 11 2010

Are you LinkedIn?

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It seems that everywhere you go, someone is talking about Facebook.  Many business professionals have asked themselves ‘how can I have a business Facebook profile but separate it from my personal life?’   While some professionals have created multiple Facebook profiles, others have turned to LinkedIn.

LinkedIn is the crème de la crème of virtual business networking.  This revolutionary professional social network lets organizations create pages which give specific company information such as geographic location, type of industry, company size, median age, male to female employee ratio and much more.  Each company page also includes relevant news articles as well as the recent New York Stock Exchange (NYSE) information.

However, one of the most unique features is the ability for individuals to post their own previous career experiences.   Each LinkedIn user can offer as much or as little information as they would like within their profile.  Contact Settings allow users to designate the type of connections they are looking to make.  Profiles can be used to reconnect with old business colleagues as well as receive reference and expertise requests.

More importantly users can also choose to receive information on job inquiries.  Viewing current or past employment experience via LinkedIn is becoming a new trend among recruiters and human resources personnel.  Could LinkedIn’s virtual resume eventually replace traditional resumes?  While LinkedIn is clearly the greener solution for employers, the future is anyone’s guess.

Worried about just anyone viewing your information?  Privacy settings allow you to select who is allowed to see profile information.  So what are you waiting for?  Create your LinkedIn today and be part of this ever-growing professional social network.

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