Marketing Lessons from the Grateful Dead, Book Review

“Marketing Lessons from the Grateful Dead” is an engaging, quick read that sheds light on the phenomenal success the Grateful Dead achieved on a number of levels. Written by David Meerman Scott and Brian Halligan, this out of the box treatise focuses on the brilliance of the music itself, the Deadhead community and the unprecedented bond they created with their fans.

The book pinpoints several themes that are similarly noteworthy attributes for businesses in today’s competitive environment and thereby sage accomplishments given that they occurred three and four decades ago by the band.

Lessons include:

The book is available through Amazon.

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