Articles in the Social Media News Category

March 28 2014

Big Changes Coming to LinkedIn Company Pages – Here’s What You Should Do

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This week, LinkedIn announced big changes to its Company Pages. As of April 14, its Products & Services tabs are going away. With them, unfortunately, are the individual Products & Services recommendations, circled in red below.

Products-and-Services

LinkedIn is giving companies until April 14 to copy their recommendations (via a simple copy and paste) in order to preserve them for future use. Read More

October 14 2013

Pinterest Makes it Easy to Find, Save Online Articles

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For marketers, Pinterest has long proven itself as a worthy investment – from having an active presence within the channel itself to finding ways to incorporate it within their brand’s website. Although Pinterest is widely used to post photos, it has also become a mecca for articles. In fact, according to Pinterest’s blog, more than 5 million articles are pinned every day.

With articles becoming a popular format, Pinterest decided to spend time perfecting the look for this type of pin. As of Sept. 24, the channel rolled out the new design for article pins, which provides more information than what was previously available.

Now, article pins can include:

  • Headline
  • Author
  • Story Description
  • Website Links

Also, if you come across an article, but don’t have time to read it, you can save it for a later time (like the morning coffee line at Starbucks). Simply create a reading list board and add articles to it within Pinterest.

Even when you are browsing articles or blogs outside of Pinterest, you can utilize the feature by adding the “Pin It” button to your browser (exclusively for Firefox). It will then add the website or blog article into your very own Pinterest reading room (pillows and candles not included).

So what does this mean for your business? Well, if you’re regularly producing fresh content on your site, the new button could make your articles or blog posts easier to share – potentially helping you reach a broader audience within Pinterest. It also means that your users could actually be posting your content in Pinterest for you, for other Pinterest users to find, read and repin.

And, if you’re not regularly producing fresh content on your website, it means that you have yet another reason to start.

October 8 2010

Presenting Foursquare 2.0

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The Foursquare mobile application caters to a very specific group of individuals; highly engaged users who usually live in major cities, have a significant amount of friends, are socially active and have a desire to discover new places on a regular basis. With big players like Facebook and Yelp releasing their own versions of “check-in” features this year, Foursquare is trying to ensure continued growth by expanding their network.

Last week, the company announced the roll-out of Foursquare 2.0 which focuses more on pulling in information of what’s around the user than pushing out information of where they are.
The below screenshots highlight how “Tips” and “To-Dos” now have their own section in the interface.


(Image from Foursquare.com)

By making these features more prominent and more of a focus within the application, Foursquare has the potential to increase their audience.  “Tips” have evolved from entrée recommendations at a nearby Italian restaurant to traffic alerts from local news channel. “To-Dos” serve as another useful organizational tool that allows a user to save reminders about a particular location. With Foursquare 2.0, the application is positioning itself as more than a social check-in service and can now reach those who are looking for a hub of useful local information.

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