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You may already be utilizing text links on your company website that lead visitors to your company’s Facebook Page. Facebook has also provided its users with resources to quickly create “Profile Badges” and more recently “Fan Boxes” followed by “Live Stream Boxes” that can be incorporated seamlessly into other online platforms (company website, blog, email html, etc). With the release of “Facebook Widgets” on September 4, Facebook is making it even easier to give more visibility to your Pages and Profiles by amalgamating their resources in one place. They have even rolled out Page Badges and Photo Badges that give businesses more creative options for developing custom (Facebook) graphics / links. A complete list of what you will find at the Widget Center includes:
If you missed the chatter about Fan Boxes and Live Stream Boxes, here is a quick run-down.
Sample Facebook Fax Box
Live Stream Boxes let your visitors (blog, website, email, etc) post updates in real time and interact with one another, without leaving your website. Be aware: your fans’ status updates and comments will be incorporated on your company website when this tool is used. Although you can customize the Live Stream Box to some degree – there will be content here that is beyond your control.
The resources that Facebook has brought together make it easy for any business to give more visibility to their Facebook activity, without extensive involvement of designers and programmers. These options are ideal for a business who loves the idea of Facebook Connect, but may not have the in-house team to accomplish the programming or the budget dollars to outsource the integration.
If you have ever done a “how to” search in any of the top search engines, chances are you have come across at least 1 article from eHow returned in the search results. eHow offers users visitors an online knowledge base of more than 140,000 articles and videos offering step-by-step instructions on “how to do just about everything”. The vast information is contributed by both professional experts as well as “regular” consumers. Articles are organized into 100’s of categories to make it easy for users (and search engines) to locate specific instructions. The tight organization and structure of the website’s content is also ideal for SEO. eHow offers businesses the opportunity to quickly and easily submit their content, and have it available for an audience of over 20,000,000 (and growing) monthly unique visitors.
Having a presence in eHow can benefit companies in the following ways:
eHow Article: How to Detect Diabetes Symptoms
Each article and video has a “share” button, making it easy to pass along to friends. eHow also sends out an “eHow of the Day” email, which provides additional exposure to consumers (and professionals). By incorporating complimentary How-To Videos, eHow is even more attractive to a wider range of internet users. This extensive video content is also organized very well and even listed on a special Site Map, reserved for video files.
eHow Video: How to Know if You Have Diabetes
Becoming a member and contributing content to eHow is fairly straightforward. If your business is interacting in other social networks – give eHow a try!
More companies and brands are on Facebook than ever before, and this number continues to grow daily. The ways in which companies can interact with fans also increases continuously, making it difficult to say on top of the possibilities.
One feature that doesn’t seem to be widely known is that Facebook users can actually become fans of a company or brand page through a simple text message. If you are a Facebook page admin, you first need to edit the page to enable someone to successfully become a fan via text messaging.
From a user’s perspective, to become a fan of one of your favorite pages (company, brand, musician, etc.), all that you need to do is simply text “fan PageName” to FBOOK (32665). There is one catch… to successfully “fan” a page, a Facebook user must first activate their phone. This can be done through the Settings page shown below.
Does your company attend events or conferences? If so, this feature could be especially beneficial. You could promote your page during an event, and those interested could immediately become a fan of your page through a text message. It could also be a great way to integrate your social media marketing (SMM) efforts with other offline campaigns and promotions, such as TV and radio ads, to encourage page fans that way as well.