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If you’re serious about your digital marketing strategy, there are many reasons to include a video component. Whether creating original content or placing in-stream video ads, it’s time to drop in on the web video wave. Otherwise, you’re leaving value on the table.Read More
You might have heard of a site with a lot of cute pictures of cats, interesting “ask me anything” interviews (known as AMAs) and an infinite amount of topics to browse. This site is called Reddit, and when it comes to linking & social sharing online, it has become the go to platform. Over 151 million unique visitors were “redditing” in February 2015 alone. The best part? You can run paid advertising to reach users relevant to your business. No topic, industry or niche is untouched!Read More
You’ve probably heard the term “user-generated content” before, but what exactly does that mean?
User-generated content is loosely defined as any material used by a brand on its website or social media platforms that is produced by users of that brand. If you are active in social media, you’ve likely heard this term used or even considered using user-generated content as part of a social campaign at some point. Read More