Social Media Blog

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February 12 2015

Understanding Different Types of Social Media Management Tools

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social-media-marketing-toolsTrust us; we feel your pain. As a marketer, you’re busy in a number of different areas, one of which is almost certainly social media. Within your social media umbrella, you’re likely running several campaigns, with each campaign utilizing separate platforms. It’s easy for things to get out of control.

Due to that, it’s crucial to find ways that can make running distinct campaigns as efficient as possible. One technique to achieve this efficiency is to use social media marketing tools. Once you discover social media marketing tools that work for you, you’ll look back on the days before you had them in your arsenal and wonder how you ever got by without them. Before choosing specific tools however, it’s important to understand the different categories of tools that are out there and how each can be helpful.

In this post, we’ll discuss three different categories of social media management tools and their advantages. In addition, we will provide a few specific examples from each category that you can test.Read More

February 5 2015

Can’t Get Enough of Facebook? Facebook Suits Up for the Office

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Social media has been around long enough now that most of us have experienced that awkward moment when we receive an unwanted Facebook invitation from a colleague or even a superior at work. It’s a classic lose-lose scenario – accepting the invitation can mean a loss of privacy, while a friendship decline can send the wrong message, and carry its own negative ramifications.Read More

February 3 2015

Did Facebook Overshadow Twitter at the Super Bowl?

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super-bowl-twitterOn February 1, you, like almost every other American, were probably glued to your seat watching Super Bowl XLIX between the Seattle Seahawks and New England Patriots. Although there’s no way you missed any of the action on the field, especially the game-winning interception by Malcolm Butler of the New England Patriots, you may have not noticed an equally compelling match happening at the same time.

Unlike the Super Bowl though, this event wasn’t about physical competition. Rather, this contest saw two heavyweights of social media, Facebook and Twitter, squaring off. On Super Bowl Sunday, Facebook used two relatively new strategies in an attempt to encroach on Twitter’s status as the most popular real-time social network.Read More

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