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Earlier this year we made predictions on the changes coming to the social media landscape in 2016. One platform we’ve had a keen eye on is Twitter. Given its slow growth compared to other major social networks, we were anticipating some changes. With the return of co-founder Jack Dorsey as CEO, many have wondered which direction the company might be headed.
If you’re experiencing little to no growth in your social media channels, consider revising your strategy to include compelling images and videos.
Digital marketers who advertise on Facebook are familiar with these platforms being very particular on the amount of text that are in advertisements. To ensure a great user experience, Facebook instituted a rule that said only 20% of your ad can be text-based. Any ads that has a text overlay greater than 20% would be disapproved by the network for advertising. This created a challenge for marketers and design teams – constantly asking the question internally, “Is the text on this image greater than 20%,” or “How do I create the best call to action ensuring my text doesn’t exceed 20% of the image?”