Social Media Blog

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Our social media blog is the place to be for social media news and expert insights. Learn how to engage your customers online with information about strategy and social media "how to" from MoreVisibility's social media experts. To keep up on the latest and greatest our social media blog has to offer, please subscribe to our feed.

August 4 2016

Twitter Bets on Real Time

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Earlier this year we made predictions on the changes coming to the social media landscape in 2016. One platform we’ve had a keen eye on is Twitter. Given its slow growth compared to other major social networks, we were anticipating some changes. With the return of co-founder Jack Dorsey as CEO, many have wondered which direction the company might be headed.

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June 28 2016

Use Images & Video to Boost Social Media Engagement

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If you’re experiencing little to no growth in your social media channels, consider revising your strategy to include compelling images and videos.

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June 24 2016

Facebook Has a New Text Overlay Tool for Advertisers

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Digital marketers who advertise on Facebook are familiar with these platforms being very particular on the amount of text that are in advertisements. To ensure a great user experience, Facebook instituted a rule that said only 20% of your ad can be text-based. Any ads that has a text overlay greater than 20% would be disapproved by the network for advertising. This created a challenge for marketers and design teams – constantly asking the question internally, “Is the text on this image greater than 20%,” or “How do I create the best call to action ensuring my text doesn’t exceed 20% of the image?”

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