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Whether you’re new to content marketing or you’ve been in the field for years, you know that the landscape is always changing. One of the latest trends to emerge in the field is live video. Specifically, live video delivered via social networks.
Have you ever walked into a store and received a personalized message or ad from that store on your phone? If the answer is yes, then you may have engaged with a beacon! Beacons are quickly becoming one of the most popular ways for retailers and businesses to engage with their in-store customers and Facebook has wasted no time in offering a solution.
Products and services have benefits. Most customers have a reason why they use your product or service. Understanding the benefit of your product and service, and allowing your customers to help shape your brand’s story, could compel more people to become customers of your brand.