Social Media continues to rapidly evolve. With a multitude of channels available, it can be difficult for businesses to keep up, let alone choose where to dedicate their time, resources and energy. It was not long ago, when companies had to be “convinced” that there were genuine benefits of social media and that a Facebook and /or Twitter company page was a legitimate opportunity to grow their business or brand.
Fast forward to the present; those two channels (or at least one of the two) have essentially become the standard. Today – if a company says they are doing Social Media, it is a safe assumption that they have a Facebook Page and likely Twitter, as well. Sure, there are some savvy businesses that not only see the value (and sheer necessity) of social media, they do it well and are active on multiple channels: Facebook, Twitter, Google+, Instagram, LinkedIn, Youtube, Pinterest, etc. Then there are those who feel as though Facebook and/or Twitter are more than enough to maintain. Whichever category you fit into, social media requires a considerable amount of time and dedication. Here a few critical components to keep in mind when it comes to ongoing social media maintenance, whether you have just one active channel or many:
Take a peak at a business to consumer brand that is doing an excellent job with their social media channels. Just a few of their active channels are listed below:
In addition, they responded very well during a major PR crisis back in March, which garnered a ton of negative posts, tweets, press, etc.
Social media truly is a full time job and requires ongoing maintenance and monitoring. Seriously. Go big or go home.