This might surprise a lot of you, but not EVERYONE is a social media guru. I know, I know. It’s hard to believe, but it’s the truth. There are actually more people that fit into the untrained social media sector than you’d think. Some may have never logged onto Facebook (don’t fall out of your chair) or even seen what Twitter looks like (don’t spit up your drink), would not know a LinkedIn page from a hole in the wall and don’t even get me started on their knowledge (or lack thereof) on Google+ .
OK, I am exaggerating a bit with these examples, but I have honestly encountered many clients who have shared with me that they know NOTHING about social media and at this point, they feel they’ve missed the boat. Common excuses I hear: I will never be able to catch up now; I’ve waited too long. I won’t get up to speed so why bother? I have no idea where to even begin.
I am here to tell you this: It’s never too late to engage in social media. Should your organization have already created a social media presence by now? YES, absolutely, but it is still not too late to tackle it now. Social media is not going away. It is only going to grow and evolve faster than we can imagine. Even if you do not use it for personal reasons…and believe it or not, there are many who are very active in social media from a business perspective, but never use it for personal reasons…your business ought to have a presence.
So what do you do first? Where do you start? How do you start? I highly encourage you to dip your toes in the shallow water, rather than diving in the deep end, in an effort to avoid being overwhelmed. There are many options today, so many that it can really seem daunting to do them all at once. Start slow and read as much as you can. Hint: Our social media blog is a great place to gain knowledge. Once you have educated yourself a bit, decide who within your organization will be managing your channels or if you plan to outsource them, how frequently they will be updated, what kind of tone you will use and most importantly what your strategy will be. It’s not too late to give social media a shot. Go ahead – dip your toes in, you won’t be sorry!