Still Skeptical About Social Media?

- May 13, 2009

Not buying into the Facebook Frenzy? Sick of being asked to follow your friends on Twitter? Feel like you might burst if one more person tries to connect with you on LinkedIn? Don’t know or care what a blog is?

Even if these questions apply to you on a personal level, the truth of the matter is that now, more than ever before, large and small companies are testing out the waters with the implementation of a social media strategy

In this tough economic climate, social media is a cost-effective way to get your message out to prospective customers. Whether we are talking about a YouTube video, Facebook Profile, Twitter page, or an onsite blog, social media is sizzling hot right now and is literally all around us. Many clients I speak with are allocating a respectable budget for social media efforts this year. According to a recent article by the Aberdeen Group, a leading provider of fact-based research, 21% of best-in-class companies are looking to increase their social media marketing budgets more than 25% in 2009.

A concern I often hear from clients is that they do not fully understand social media enough to invest the time and/or budget to focus on it; especially when they do not utilize these networks on a personal level. The unknown is always a bit scary, but diving into social media and embracing the unknown is well worth it. MoreVisibility ran a social media boot camp series last month, which highlighted: Facebook, Twitter, Linked In and YouTube, all of which are being professionally utilized by a growing number of companies. We received an overwhelmingly positive response from the webinar series.

Don’t be such a skeptic. Embrace the art of “collaborative content” and experience all of the benefits! Let social media work for you the way it is working for a growing number of companies, large and small.  Then, you can even “tweet” about it on Twitter!

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