So you’re doing a great job with SEO; you’re building backlinks, optimizing your pages, and keeping an eye out for duplicate content. And it’s working – last month you had more traffic than ever before. And that’s great! The question is – what are you doing with that traffic?
Every person who comes to your site has the potential to be your newest fan, and even your next contributor. All you have to do is ask.
Encourage Users to Write On-Site Reviews
On-site reviews help your business in two ways. First, they’re an easy way to add unique content to your site. Second, and more importantly, positive reviews can encourage customers to buy.
How do you encourage users to write reviews? Ask them. Send a brief email shortly after they will have received their product or service; something like: Love your new widget? Write a review. Or, use a third-party review service like Reevoo.
Encourage Your Users to Stay in Touch
Your business should have a profile on all of the major social media platforms. Most people on social media have their preference. Some swear by Google+, others are Twitter fanatics, and some use Facebook like it’s going out of style. So don’t pick and choose – be wherever your customers are.
Once you have your profiles set up, add social media plugins to your blog or website and keep them front and center. And while you’re at it, make sure that users know that they can subscribe to your RSS feed or newsletter.
And if you don’t have a newsletter, why not? A newsletter is a great way to stay in front of your customers – keeping them up-to-date on your latest and greatest content, newest offerings and industry news.
And Once You Have Those Followers…
Use them! Update your channels regularly with fresh, engaging content. And, when a fan reaches out to you via social media, respond! Even if it’s just to say, “Hey thanks @John! So glad you’re happy with your widget!”
The number of social media channels available to us today can be daunting. It’s easy to feel as if your time and resources are spread thin when you try to reach every audience on every platform. While it’s important to be where your audience is, it’s also important not to overwhelm your resources.
Luckily, you don’t have to reinvent the wheel every time you approach a new channel. You can repackage your existing evergreen content (content that is always relevant) for use across the channels. Here are six ways to do just that.
Notice that the operative word here is “create.” While this work is time consuming, it is simple – because you already did the majority of the work, fleshing out a new idea for use on your blog.
It’s also important to note that these kinds of repackaging techniques should be used sparingly. You would never want to appear redundant or stale. So don’t do everything all of the time. Do some things, some of the time, where it is appropriate for your topic, audience and channel.
When you think of social networks with local impact, think Foursquare. In a previous post we outlined a marketing strategy for local businesses to participate in this mobile centric based social network. The popularity of Foursquare boasts an active user base of over 20 million, and has been making updates recently to the app’s design and functionality. Foursquare just announced it launched an advertising program allowing businesses to create promoted updates for local marketing campaigns. These promoted updates will be seen based on a store’s location, Foursquare specials, and a personalized algorithm created especially for the functionality of the Explore tab in a recent release. In Foursquare’s blog they describe it as, “The [promotion] update can be a money-saving special, an update on a new fashion line, or a photo of their [the businesses] latest dish.” In the screenshot below, you’ll see examples of how these offers appear in the Explore tab.
Members of Foursquare will notice these promoted updates will be personalized recommendations based on criteria like:
This type of personalization will ensure that the offers are shown to members who would be genuinely interested in them and therefore have excellent targeting and acquisition potential.
To view more examples of partners already participating in promoted promotions on Foursquare, check out these Foursquare business pages: