Articles in the Social Media Marketing & Strategy Category

March 18 2015

Employee Brand Advocates: Harnessing Employee Enthusiasm to Bolster Your Brand From the Inside Out

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When you think about brand advocacy, your repeat, faithful customers who are vocal about their loyalty, probably come to mind.

But have you considered that you may be sharing a coffee machine with some of your biggest, most loyal fans? You know, the ones who live and work with your brand forty-plus hours a week, and have your logo printed across their pay check.

That’s right – many of your employees probably share your enthusiasm for what your company does and what it stands for. It’s probably what attracted them to work for your organization in the first place.   Read More

February 12 2015

Understanding Different Types of Social Media Management Tools

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social-media-marketing-toolsTrust us; we feel your pain. As a marketer, you’re busy in a number of different areas, one of which is almost certainly social media. Within your social media umbrella, you’re likely running several campaigns, with each campaign utilizing separate platforms. It’s easy for things to get out of control.

Due to that, it’s crucial to find ways that can make running distinct campaigns as efficient as possible. One technique to achieve this efficiency is to use social media marketing tools. Once you discover social media marketing tools that work for you, you’ll look back on the days before you had them in your arsenal and wonder how you ever got by without them. Before choosing specific tools however, it’s important to understand the different categories of tools that are out there and how each can be helpful.

In this post, we’ll discuss three different categories of social media management tools and their advantages. In addition, we will provide a few specific examples from each category that you can test.Read More

November 25 2014

Social Strategy: Where Should You Spend Your Time?

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With so many opportunities for spreading your message online, it can be hard to know where to spend your time. After all, there are only so many hours in the day – and many ways to fill those hours.

The answer varies, but it all comes down to strategy. In order to build this strategy, you have to answer a few fundamental questions. Specifically, where is your audience, what is your goal, and what kind of content do you have to share?Read More

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