Articles in the Social Media Marketing & Strategy Category

December 16 2009

Tis the Season to Reward Your Fans and Followers

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The holiday season is well underway! With decorations galore and festive music playing almost everywhere, you can feel it in the air that Santa will soon be here! I can’t think of a better way for Online Retailers to get into the holiday spirit, other than by playing Santa with their loyal customers (aka fans, followers, connections).

Social Media Marketing affords you (both literally and figuratively) the opportunity to reach out to your existing fans on Facebook, followers on Twitter, connections on LinkedIn, etc. to offer special discounts, incentives, free gifts, free shipping, etc. You can make them feel extra special by rewarding your loyal social media network participants. This will also get them in the habit of visiting your pages more often, as they will not want to miss out on future specials.

It is advisable to use a specific promo code; one that is different than anything else you may be promoting. This is a great way to see how your social media strategy is performing and make optimization adjustments as necessary. The holiday season is a better time than ever to utilize your social media channels to say thank you and happy holidays to your existing fan base. In addition, you can suggest that they pass your special offers along to coworkers, friends, family members, etc. You will be building your current fan base and generating more eyes to your site.

If you are reading this blog and thinking to yourself I do not have social media channels in place so I cannot offer these incentives to my consumers… Well, shame on you! It’s not too late to jump on the bandwagon and I strongly encourage you to do so. Visit our website to learn why social media is anything but a fad; it is mission critical.

Tis the season to wish your fans, followers and connections a VERY HAPPY HOLIDAY and a GREAT BIG THANK YOU for being a part of your social media existence!

December 4 2009

Social Media is the Next Generation of Marketing

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Social media has grown new legs and is beginning to capitalize in all industries. In today’s current economy with the National Unemployment Rate at nearly 10.2% (according to United States Department of Labor), Job Seekers are seeking new avenues to find a job. Social media networks have broadened their horizon beyond just marketing and brand awareness, and have become a primary venue for job seekers. 

Traditionally, people sought out employment by contacting former colleagues, networking with new acquaintances, or relying on referrals. Social networking sites now allow job seekers to make those contacts electronically. Networks such as LinkedIn have become a lead proprietor in both the job search and marketing arenas. Social Media networks have become one of the main go to places for all avenues of life.

In addition to creating awareness and establishing relationships, LinkedIn has become one of businesses’ main sources for recruiting employees. A survey conducted by Jobvite found that 80 percent of companies use or are planning to use social networking to recruit candidates.(http://www.jobvite.com/recruit/news/press-releases/pr/jobvite-2009-social-recruitment-survey.html) Companies use LinkedIn tools to converse with former employers or co-workers, check out recommendations, and get a sense of potential employees communication skills, as well as get insights into their qualifications. LinkedIn has established a professional platform for sharing that type of information and establishing those relationships. LinkedIn profiles can serve as both a professional marketing tool, as well as an online resume in a sense. 

Other social media networks such as Twitter and Facebook can also be useful tools for both marketing and recruiting. Companies use their Facebook pages to post new openings or promote offers or products Twitter allows companies to tweet 140 character messages of jobs or current promotions, which can quickly be retrieved on a cell phone. Social media networks have become the next generation of successful marketing tools for companies.

November 19 2009

Consumer’s Speak through Social Media- Businesses Pay Attention

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There used to be a time that if a consumer had a complaint with a company, they would write a letter or make a phone call. If the issue wasn’t resolved a consumer would probably complain to family and friends and discontinue any business that they had with the company. In rare cases, some consumers went as far as getting a lawyer or asking a TV station to look into their story. This might cause a company to lose a little business, but normally it didn’t cause a major dent in productivity. However, Social Media is changing the way the game is played. This means businesses have to pay attention and respond quickly; otherwise, they could get unwanted publicity.

Consumers are now using Social Media to make their voices heard. Take the Bank of America incident that happened recently. According to an article on CNNMoney.com, Ann Minch posted a video on YouTube after she claims her credit card interest rate shot up to 30%. She did attempt to work things out with the bank before posting her YouTube video. The bank responded, after getting much unwanted attention, and according to the article, “Jeff Crawford, the bank’s senior vice president of existing customer credit services, called Ann to discuss her concerns.” They reached an agreement. In this situation, it appears that Bank of America’s slow response caused them to get unwanted publicity. If they had acted quickly when the complaint first surfaced,   fewer people would know about Ann Minch and her ordeal with Bank of America.

On the other hand, when businesses act quickly to resolve a consumer’s complaint, the results can be win/win. Recently, one of my colleagues was able to get results from Disney via LinkedIn. My colleague visits Disney frequently with her family. As a frequent/returning guest Disney acknowledges this on future visits by greeting you by last name in restaurants and hotels on property.  For example: Hello Smith family and welcome to breakfast. However, Disney kept calling her family by the wrong name. She had updated her information with Disney before, but apparently Disney didn’t make the change. She didn’t rant and rave, instead she called to get the change made, but to no avail. Then she decided to go to LinkedIn, where she found the profile of a top Disney marketing executive, and sent that person an e-mail explaining the situation. In a few days, she was contacted, apologized to and told that the situation would be rectified. Disney acted quickly to solve the issue and everybody came away happy.

Many consumers are using social media to make their voices heard. Think about it, in a matter of minutes a consumer can e-mail a top executive on LinkedIn, post a video on YouTube and tweet on Twitter for the entire world to see, about an issue they had with your business. Companies need to pay attention when a consumer reaches out to them concerning a matter they want to get resolved. Good customer service and an effective response can save a company from having to spend time and money on damage control later on.

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