The enormous popularity of social media has opened the door for more people to gain an audience of followers and fans around the world. With this shift, it is now possible for marketers to sift through these social channels and find people with large followings that could be a good fit to advertise their business or service. Thus, influencer marketing was born, allowing independent bloggers, models, musicians, business leaders and more earn extra income by using their following and exposing them to a new brand or new service they would like. There is big money in influencer marketing, paying some of social media’s most popular people upwards of $75,000 per Instagram post! While that may initially sound insane, the power of social influence and influencer reach is very strong and probably in most cases is not completely measured accurately. Let’s take a look at some potential benefits influencer marketing could have on your business and why it can be difficult to measure.
Lately quite a few people have been asking about other advertising capabilities on social media beyond images or videos. This question brought me to GIFs, an animated type advertisement that some brands and companies have had recent success with. Facebook started allowing advertisers to use GIFs in their ads by uploading them via the Ads Manager tool. This is exciting news, as it gives advertisers another option to try and capture users – possibly bridging that decision gap between using a photo or a video. Now you can engage your audience with a GIF!
It’s often said that the true value of social media marketing cannot be qualified in dollars and cents. While this is true to an extent, it can be frustrating for marketers and other social media evangelists to “prove” the viability of a company’s social media marketing efforts when “value” cannot be quantified.
Fortunately, you can track the value of your social media marketing efforts so long as you know what to look at. Before you begin, though, it’s important to understand your goal. Specifically, what do you want social media marketing to do for you?
In this post, we look at five of the primary goals of social media marketing, and the metrics you should be monitoring for each of these goals.Read More