If you predicted that Facebook would eventually adopt “stories” to their platform you were correct – and that prediction felt inevitable. Following suit with Instagram who released stories to their platform in 2016 – Facebook has updated their mobile application to now allow users the ability to post pictures and videos in a separate feed for their followers to view.
Any advertiser that creates and manages display or social campaigns can tell you that one of the most important parts of the planning and strategy process is creating mockups. This is crucial in ensuring that the vision and goal of an ad unit is there when you bring ad creative to life. Facebook has recently released a new solution to help advertisers in this process with the Creative Hub.
Conveying a message about your product or service can be difficult when you are limited to a certain character count, or specific creative requirement. There is only so much you can say in 140 characters, or showcase in 300 x 250 pixels, in order to try and engage your audience. Facebook Canvas is looking to change that. This new, immersive mobile experience, allows users to interact with various design elements that come to life at their fingertips.