If you’re on Pinterest but not using Rich Pins, you could be missing out. Rich Pins enable brands to include additional information about their images – including entire recipes, product pricing and availability, and location information – right inside their Pins. There are five types of Rich Pins: Place Pins, Article Pins, Product Pins, Recipe Pins, and Movie Pins.
Here’s a bit about each type of Rich Pin:Read More
So you created a Pinterest profile for your brand. You’ve been pinning, adding new boards and repining images from influencers, but you still aren’t seeing enough results. Maybe your boss is even saying, “Do you still think Pinterest is the right channel for us?” Before you throw in the towel or send your Pinterest profile out on an ice floe, why not try to get some real engagement happening. It’s time for you to take advantage of Pinterest’s Group Boards.
For marketers, Pinterest has long proven itself as a worthy investment – from having an active presence within the channel itself to finding ways to incorporate it within their brand’s website. Although Pinterest is widely used to post photos, it has also become a mecca for articles. In fact, according to Pinterest’s blog, more than 5 million articles are pinned every day.
With articles becoming a popular format, Pinterest decided to spend time perfecting the look for this type of pin. As of Sept. 24, the channel rolled out the new design for article pins, which provides more information than what was previously available.
Now, article pins can include:
Also, if you come across an article, but don’t have time to read it, you can save it for a later time (like the morning coffee line at Starbucks). Simply create a reading list board and add articles to it within Pinterest.
Even when you are browsing articles or blogs outside of Pinterest, you can utilize the feature by adding the “Pin It” button to your browser (exclusively for Firefox). It will then add the website or blog article into your very own Pinterest reading room (pillows and candles not included).
So what does this mean for your business? Well, if you’re regularly producing fresh content on your site, the new button could make your articles or blog posts easier to share – potentially helping you reach a broader audience within Pinterest. It also means that your users could actually be posting your content in Pinterest for you, for other Pinterest users to find, read and repin.
And, if you’re not regularly producing fresh content on your website, it means that you have yet another reason to start.