Articles in the Twitter Category

June 11 2012

Bye, Bye Birdie –Twitter Announces New Logo

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This week, Twitter announced a new, sleeker version of their iconic blue bird logo.  Why the sudden re-branding? According to Twitter’s official blog, the new bird is a representation of the social network itself. Twitter’s Creative Director, Doug Bowman, explains, “This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

The video below shows just how those circles come together for the new, geometrically superior, Twitter logo.

http://www.youtube.com/embed/Fh20pdCrCAU

Putting aside the excitement and whimsy, Twitter’s logo update is also serious business. Along with the new look and feel comes a bevy of usage guidelines and restrictions. Moving forward, anyone wishing to align themselves, or their business, with the social network is to use the new logo and only the new logo.  Bowman’s somewhat bizarre statement that “Twitter is the bird and the bird is Twitter” is further reflected in the usage guidelines.  In addition to replacing the small “t” and any previous versions of the Twitter bird, Twitter outlines a few other potential “No –No’s” on their Trademark and Policy page. The most humorous of which is not adding a speech bubble to the logo.  Usage limitations also include alteration of color, animation or direction in which the bird faces.

So what does this mean for your business? It is time to update your Twitter logo on all marketing materials. Fortunately, Twitter makes this very easy by providing downloadable images, html coding for social buttons and much more. Simply visit
https://twitter.com/about/logos, retrieve your favorite logo variation and make the switch.

February 9 2012

Let’s Fly – An in-depth view of the new Twitter Profile

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This week a new re-desigen of Twitter has been slowly rolling out to the public.  The user experience will be getting an upgrade with the launch of Twitter’s enhanced profile page within both the desktop and mobile version of the site.  Four new tabs will give tweeters an enriched experience for following topics of conversation.  A profile landing page design allows for a custom banner area and re-arranges the users profile stats in an easy to locate top header. The Let’s Fly blog from @twitter stated, “What we’re announcing today is just the beginning. We now have a framework in place that we will quickly build and iterate upon to help users connect with whatever is meaningful to them.”    This means a better playground to attract more user engagement, making it a more viable channel for businesses to maintain a presence on as well.   Below is a summary of the features and images from Twitter.

User Experience Overview:

 

 

  • Home – new design layout has changed to include tab navigation, view your Twitter stats, get suggestions on who to follow and see trending topics and Tweets you’re following all on one dashboard.
  • Connect – a tab dedicated to mentions and interactions where you see who has followed or mentioned you, retweeted or favorited one of your Tweets. 
  • Discover – a tab for following conversations and hash tags. This view complies content trending in your world based on recent popularity as well as your connections, location and language.
  • Me – a profile dash board for viewing all things related to your tweets and information. Populate a bio that people can view at a glance, add a photo, share your location, and link to your web site or blog.
  • Tweet – Upload photos to Twitter right from your mobile phone or desktop. Links to videos and news stories are embedded in your Tweets.

Twitter Background Re-Design:

If you haven’t see the new profile or landing pages it’s only a matter of time before you will.  As accounts are converted over, users will also have access to a new profile page background design.   Twitter background designs previously were very limited to only a left margin area. A new banner area under the profile stats header has been added and can give a business page more options for promoting.  If your business would like ideas on what to promote in that space and the best way to utilize and customize that new design area available, then please contact us for help.

February 8 2012

The Basics of Twitter Visibility

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Twitter has exploded onto the social media circuit in recent years. More and more companies are creating accounts and establishing a Twitter presence – to the point where it’s become a standard marketing practice. But, just like any other social media account you initiate, a Twitter account is not something you just create and forget about. To reap any benefit, it should be cultivated properly, starting with these basics:

  • Optimize your page and tweets – Just as you would use optimized copy for your website, do so for your Twitter account by posting keyword rich tweets and profile information. Use target keywords on your profile page and make sure to use keywords in your Tweets.
  • Optimize your Twitter Bio – This is an extension of the above rule. In search results, the bio section of your Twitter profile acts as the description metadata. You will want to make sure it is optimized to increase click-through rates.
  • Link – You will responsible for most of your initial Twitter traffic when you first create your profile. Help your Twitter presence become popular by posting links to it on your main website and other social media channels. You should also include a link to your Twitter account in any new content you create. This will help your new account catch on with users.
  • Link Back – This is an important part of having a Twitter account: it’s an avenue to build links to your other content. Make sure the URL to your main site is posted in your profile and tweet about any new articles or content you produce.

Most importantly, don’t lose site of Twitter’s real purpose: to act as a medium of interaction with your customers. Build up your Twitter account keeping the user experience in mind. When you create content for search engines and not for people, it will inevitably lose out.

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