Case Study

06.25.12

Enhance Functionality and Design on Website

For over 50 years, Mori Lee has been designing, manufacturing and distributing America's most popular wedding gowns and prom dresses through three generations of family guidance. Paparazzi Prom’s mission is to provide girls with the dress of their dreams.

Paparazzi Prom partnered with MoreVisibility to update their website, www.paparazziprom.com, in the fall of 2011. The company's goals were to enhance the user experience on the site and create a new, fresh look that would appeal to their young audience. After teaming up with MoreVisibility's Design and Search Engine Optimization teams, a new taxonomy was created, keyword research was conducted, and functionality was added into the new Paparazzi website. Paparazzi Prom’s new site was launched earlier this year and great success has been seen from the site.

New Homepage – Site launched March, 2012

The improvements since the site’s launch, when compared to the same time period last year, are very clear. (April 1 – May 31).

Overall Visits increased by: 35.99%
Overall Page Views increased by: 133.05%
Average Pages per visit: 71.37%
Organic Visits increased by 63.39%

Custom design, website optimization, and integration of Google Analytics were a large part of the Paparazzi redesign project. Through the analytics data, we can clearly see how the optimization efforts and improved user experience are really paying off.