Case Study

05.20.10

Nursing Center Case Study

OBJECTIVES:

Through the collaboration of MoreVisibility, NursingCenter.com was looking to increase their brand loyalty and capture new registrants to their site. MoreVisibility advocated a new media of Display Advertising that is designed to retarget any website visitor who didn’t login or register to NursingCenter.com on their initial website visit.

SOLUTIONS:

MoreVisibility recommended the utilization of Google Remarketing solution to Nursingcenter.com that would allow them to show ads to users who’ve previously visited their website as they browsed the web. This would engage and entice users to revisit the Nursingcenter.com site to login on the site, or create a new account.

RESULTS:

The remarketing efforts resulted in a higher increase of conversions consisting of 388 people to re-login to NursingCenter.com and 69 new registrants that joined the site. We significantly reduced the total overall cost per conversion by 90 percent for returning visitors which consisted of $2.42 per conversion and new registrants were only $3.28 per conversion respectively. "I am extremely pleased with the results of MoreVisibility’s remarketing campaign," said Robert Maroldo, publisher of NursingCenter.com.