Online Marketing Tools & Resources

In the ever changing landscape of search engine marketing and optimization, education for website owners has become increasingly important. As a leader in this industry for over 11 years, we pride ourselves on being an educator in the field, through our Knowledge Center, offering white papers, newsletters and webinars. This Resources web page is another extension of our efforts to provide “Best in Class” tools to those responsible for marketing and optimizing websites

The following list represents those programs which we feel are most helpful, some are free tools and others are fee-based (indicated by an asterisk):

SEARCH ENGINE OPTIMIZATION:

Review website’s keyword rank

1. Free Search Engine Ranking Checker
2. Advanced Web Ranking Tool

Keyword Research Tools

1. Google Keyword Tool
2. Google Search-based Keyword Tool
3. Google Trends Lab Search Trends
4. Wordtracker Free Keyword Suggestion Tool
5. Trellian Free Search Suggestion Tool
6. Google Custom Search Engine

Link analysis Tools

1. Supplemental Results Detector Tool
2. Back Link Analyzer Link Popularity

Competitive Analysis Tools

1. SEO Digger
2. Track your rivals with Compete *
3. Google Trends Lab Compare Traffic Trends
4. Domain Information
5. Quantcast - Demographics Insight
6. Google Insights for Search

Web Server Tools

1. HTML Header Viewer
2. Google Webmaster Tools
3. Xenu Sleuth

SEARCH ENGINE MARKETING

PPC Tools

1. Google Analytics URL Tagging Tool
2. Google AdWords Traffic Estimator
3. Google Ad Preview Tool

AFFILIATE MARKETING

Affiliate Networks

1. Google Affiliate Network
2. ShareASale
3. Commission Junction
4. LinkConnector
5. Buy.at
6. LinkShare

Affiliate Forums

1. ABestWeb
2. AffSpot

Data Feeds

1. PopShops
2. GoldenCan

WEB PROGRAMMING

Developer Tools

1. Firefox
2. Firebug
3. Web Developer
4. IE Tab
5. Fiddler