Advanced Half-Day Digital Marketing Seminar
Reach. Engage. Convert.: Driving Action in Each Stage of the Buyer’s Journey
Tuesday, September 20, 2016
Grand Bohemian Hotel
325 S. Orange Avenue, Orlando, FL
8:00am - 8:30am: Check-In and Breakfast
8:30am - 9:00am: Google Keynote
9:00am - 10:00am: Part I – Top- and Mid-Funnel Considerations
10:00am - 10:15am: Live Q & A
10:15am - 11:15am: Part II – Bottom of the Funnel Considerations
11:15am - 11:30am: Live Q & A
11:30am - 12:00pm: Complimentary Consultations
Join members of Google and the MoreVisibility team for a live, action-packed educational seminar aimed at providing tactical recommendations to help you maximize your Online Marketing to engage potential prospects and customers at each stage of the research and buying cycle – from general awareness through final purchase or lead submission.
There are numerous opportunities – both Paid and Organic – to reach and engage your targeted audiences across Google’s properties and network. How can you create an ideal mix of Digital Advertising and SEO strategies for your brand? During this half-day seminar, Google and MoreVisibility experts will give you the tools and insights to reach, engage, and convert more qualified people.
Who Should Attend: Marketing Coordinators, Marketing Managers, Digital Marketing & SEO Specialists, Data Analysts
What To Expect: Tactical recommendations for PPC, SEO and Analytics
Topics We’ll Cover:
Targeting keywords for top-, mid-, and bottom-of-the-funnel activity
Maximizing presence at each stage of the buyer journey
Creating branding and awareness in Paid and Organic Search
Leveraging on- and offsite content to drive engagement and conversions
AdWords and Google Network techniques for top-of-funnel as well as direct conversions
Tracking and understand behavior across all stages of the funnel using advanced Google Analytics setup
This event has concluded. Please visit our Events page to see a list of our upcoming events.