South Florida Google Workshop

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Advanced Half-Day Digital Marketing Seminar

Reach. Engage. Convert.: Driving Action in Each Stage of the Buyer’s Journey

Tuesday, September 20, 2016
Grand Bohemian Hotel
325 S. Orange Avenue, Orlando, FL

8:00am - 8:30am: Check-In and Breakfast
8:30am - 9:00am: Google Keynote
9:00am - 10:00am: Part I – Top- and Mid-Funnel Considerations
10:00am - 10:15am: Live Q & A
10:15am - 11:15am: Part II – Bottom of the Funnel Considerations
11:15am - 11:30am: Live Q & A
11:30am - 12:00pm: Complimentary Consultations

Seminar Details:

Join members of Google and the MoreVisibility team for a live, action-packed educational seminar aimed at providing tactical recommendations to help you maximize your Online Marketing to engage potential prospects and customers at each stage of the research and buying cycle – from general awareness through final purchase or lead submission.

There are numerous opportunities – both Paid and Organic – to reach and engage your targeted audiences across Google’s properties and network. How can you create an ideal mix of Digital Advertising and SEO strategies for your brand? During this half-day seminar, Google and MoreVisibility experts will give you the tools and insights to reach, engage, and convert more qualified people.

Who Should Attend: Marketing Coordinators, Marketing Managers, Digital Marketing & SEO Specialists, Data Analysts

What To Expect: Tactical recommendations for PPC, SEO and Analytics

Topics We’ll Cover:

  • Targeting keywords for top-, mid-, and bottom-of-the-funnel activity
  • Maximizing presence at each stage of the buyer journey
  • Creating branding and awareness in Paid and Organic Search
  • Leveraging on- and offsite content to drive engagement and conversions
  • AdWords and Google Network techniques for top-of-funnel as well as direct conversions
  • Tracking and understand behavior across all stages of the funnel using advanced Google Analytics setup

This event has concluded. Please visit our Events page to see a list of our upcoming events.

  • GA Certified Partner
  • Google Tag Manager - Authorized Reseller
  • GA Adwords Certified Partner
We enjoyed the workshop and were introduced to many
new features and options.
- Past Workshop Attendee
The workshop was professionally
done and presented! Thank you!
- Past Workshop Attendee
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