Search engine marketing firm MoreVisibility.com is a new partner in search engine Ask Jeeve’s Index Express and is now providing paid inclusion in the Teoma search index, which powers Ask Jeeves, to retailers and other clients via a direct XML feed.

The XML feed ensures that MoreVisibility’s clients will be included in Teoma’s index, though it does not guarantee placement in search results on Ask Jeeves or on Teoma’s own site, Teoma.com. Teoma, acquired by Ask Jeeves last year, uses advanced search algorithms to weigh and rank sites in its index in response to search queries.

Andrew Wetzler, president of MoreVisibility.com, says the XML feed in combination with Teoma’s advanced search capacities can greatly shorten the time between getting a web site into the search index and seeing the site start to show up in search results. Normally, it may take a search engine spider crawling the web universe weeks or even months to “find” a web site and index the content in its database for possible inclusion in search results, based on relevancy.

Paid inclusion ensures that a site is indexed, while the direct XML feed delivers site data to the index in such a way that the search engine can more quickly recognize and grab relevant information from indexed sites and pages in compiling search results.

“In some cases we are seeing results in as little as a week,” says Wetzler. “This program provides MoreVisibility’s clients a timely method for ensuring their web sites` most updated content and information is available for qualified web users.”

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