MoreVisibility President Andrew Wetzler Appointed Membership Chair of DMA s Search Engine Marketing Council

December 7, 2005 — The Direct Marketing Association (DMA) today announced it has appointed Andrew Wetzler, president and co-founder of MoreVisibility, membership chair of its Search Engine Marketing Council (SEMC).

“I’m pleased to have the opportunity to serve as membership chair of this important committee,” said Wetzler. “As the direct marketing discipline evolves, more marketers are turning to interactive methods. Search marketing is being more widely embraced as a crucial element of an effective integrated marketing mix. Serving on DMA’s SEMC will allow me to help drive the segment’s growth and maximize its potential as one of the leading direct marketing channels.”

DMA’s SEMC promotes ethical industry guidelines through the creation and promotion of best practices. The Council’s member constituencies include marketers, media properties, and search engines. Through active education, DMA’s SEMC helps organizations to understand search engine marketing's value and effectiveness and to discover strategies for integrating search into their overall marketing plan.

Wetzler co-founded MoreVisibility in October 1999. The company has since then grown to become one of the leading, most respected firms in the Search Engine Marketing and Optimization industry.  Prior to MoreVisibility Wetzler spent ten years at Andrew Wetzler & Associates, Inc., a consulting firm specializing in training marketing professionals to effectively utilize multiple channels and improve campaign performance.

An expert in direct marketing, Wetzler developed a course for the American Management Association on Direct Marketing and Inside Sales Program Development, which he instructed for seven years. He is a frequent speaker within the direct marketing community and is an author of numerous articles on related topics. Andrew holds a B.A. in Economics from Tulane University. 

“Andrew’s experience in search engine marketing combined with his extraordinary vision and wide network of associates will drive the SEMC to the next level,” said Heather Lloyd Martin, chair of DMA’s SEMC and CEO, SuccessWorks. “His advanced marketing and business development skills make him uniquely qualified to lead the charge in membership development for this industry-shaping council.”

For more information on DMA’s Search Engine Marketing Council please visit http://www.the-dma.org/councils or contact Matthew Waters at DMA, telephone: 212.790.1406.

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