Newsletter Article

11.14.07

Kluger Peretz Kaplan & Berlin

November 2007 Client Spotlight

www.kpkb.com

Speaking with Jayne L. Navarre Director of Marketing at Kluger Peretz Kaplan & Berlin

A lean, creative, high-performance group of fifty attorneys who work hard and smart when stakes run high, we are willing to tackle tough, one-of-a-kind cases and were the first to receive The South Florida Business Journal's Best Professional Services Firm of the Year Award. With offices in Boca Raton and Miami, Florida, Kluger Peretz Kaplan & Berlin spans many areas of practice

After launching our new website two years ago to be our focal marketing piece and online brochure, it was imperative the website have visibility within the major Search Engines. Our website designer and developer recommended we employ an expert to assist in with this. After working with a vendor that was not following Best Practice methodology, we terminated that relationship and were referred to MoreVisibility. There was a high comfort level for us early on that this firm followed strict guidelines relative to the Search Engine guidelines for Search Engine Optimization.

Almost a year since engaging with MoreVisibility, we have made extensive programming changes to the site based upon the recommendations and advice from the SEO Engineers and Specialists at MoreVisibility. After many copywriting edits and Keyword targeting changes, all very challenging work when trying to keep within a certain stylistic tone on the site, our website is making progress within Natural Search results

I have been very impressed with the level of service and attention my dedicated team at Morevisibility offers. Their information and directions are very straight forward, and the ability to be educated on this industry by the MoreVisibility team is invaluable. Given the ever changing dynamics within interactive marketing, it has been crucial to have a business partner like MoreVisibility to provide commentary and feedback as challenges or opportunities arise