Newsletter Article

06.17.08

June 2008 Client Spotlight

June 2008 Client Spotlight

Alternatives in Treatment offers what you might think – a facility offering alternatives to costly drug and alcohol addiction treatments. Launched in 1990, Alternatives in Treatment has established itself as a high-quality, high-ethics rehabilitation center maintaining effective long- and short-term programs.

In the early days of the World Wide Web, Alternatives in Treatment sought a way to reach out and be found by those in need. They began working with a company which employed "black hat" and ineffective search engine optimization techniques. Realizing this wasn’t going to help them long-term, they changed course and sought out MoreVisibility in 2002. In Jill Kay's, Director of Marketing for Alternatives in Treatment, own words, working with MoreVisibility has been "Excellent. The staff is incredibly knowledgeable and able to address any issue immediately. Everyone I have worked with at MoreVisibility has been very friendly and supportive. Also, and I think this is very important, I get the sense that they really like their jobs and their work environment. They are always positive and upbeat and this really makes a difference in customer service."

After several years of success, Alternatives in Treatment took a hiatus from their search engine efforts and it wasn’t long before their Internet referrals dropped by more than 40%. They re-engaged MoreVisibility and referrals have since increased beyond what they were before the hiatus. Jill adds that, "Quite frankly, MoreVisibility makes a daunting task seem far easier, and makes me look better at my job! They also have very reasonable pricing. We are a small company and can’t afford a lot of higher end options, but the staff put together a plan that was beneficial and affordable to us."