How Did Internet Marketing Become
So Complicated?

- Andrew Wetzler, President

I spend a considerable amount of time speaking with clients and prospective clients. The insights I gain are invaluable to me. What I am collectively hearing at the moment is a sigh of angst over the number of variables that need to be considered under the umbrella of "Internet Marketing" and as a result the time commitment involved with operating a successful program.

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WHITE PAPER: Easy Steps to SEO Keyword Research and Selection

In this SEO White Paper, we will guide you on how to choose the right keywords by:

Reviewing content on page
Determining relevancy
Looking at competitiveness
Continuous tracking

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Mastering Social Media

- Danielle Leitch, Executive Vice President

The concept of actually "mastering" social media for marketing is virtually impossible, given how new this channel is to advertisers. Now, there are...

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Client Spotlight

Case Study For A South Florida Online Retailer

Our expert Campaign Management Team created and uploaded a well conceived, content rich YST Campaign, while simultaneously obtaining access from the client to their Google Analytics (GA) data.

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One Size Does Not Fit All

- Gerard Tollefsen, Client Strategist

When it comes to Pay-Per-Click (PPC) marketing one size does not fit all. Your industry, your product or service, your budget and your ability to manage the campaign every day will dictate the breadth of your campaign.

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