How to Prepare for the Great Social Media Implosion of 2011

- Andrew Wetzler, President

The way I see it, there are two possible paths down which the Social Media snowball could roll. That's not to say that there isn't a large middle ground, but Social Media has evolved with such ferocity, that it has the potential to put Sir Isaac Newton's hypothesis front and center... "To every action there is always an equal and opposite reaction."

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WHITE PAPER: Effective Strategies for Managing Social Media Marketing

Methods for organizing channel tasks among one marketer or several
Suggestions for tools that assist with channel maintenance and results tracking
Time-saving ideas for cross-promotion and pollination to enhance your content re-purposing
Ways of measuring success and adjusting future strategies based on results

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Getting The Most From Your Agency Relationship

- Danielle Leitch, EVP Client Strategy

Although currently working for an agency, I have also worked on the other side of the desk for an advertiser. So, I have experience from an agency, as well as from an advertiser. This puts me in a somewhat unique position of being able to provide insight for both parties in order to maximize the agency-advertiser relationship.

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Client Spotlight

MoreVisibility was engaged to manage and maintain a Search Engine Marketing (SEM) campaign on behalf of Neighborhood Credit Union (NCU), which is the oldest credit union in the Dallas Fort Worth area.

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Understanding the Value of Social Media

- Emily MacNair, Client Strategist

Last year was explosive for social media marketing (SMM). SMM was probably discussed at most companies, and many tested the waters and implemented a social media presence for themselves. As we are now in 2010, social media is continuing to grow. eMarketer predicts that social network ad spending will reach $2.5 billion worldwide in 2010 and $1.3 billion in the US. Today it is almost difficult to find a large company or brand not participating in social media. It seems as though everyone has jumped in head first, almost over night.

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