Adapt to the New Nuances of Building Business to Business Relationships

- Andrew Wetzler, President

Have you ever heard a b2b marketing person make the following case: "If you just get a single sale out of this campaign, then it will have paid for itself." To be frank, I am guilty of having thought along those lines at times. That perspective while plausible, doesn’t actually pay the bills.

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WHITE PAPER: Crafting a Profitable Mobile Search Strategy

Why now is the time to get your mobile
strategy in order.
How robust does your mobile design need to be?
Advances and options for mobile advertisement.
Mobile applications and social media marketing.

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Social Media: Who Has the Password?

- Danielle Leitch, EVP Client Strategy

It's only when you really need them that passwords and user names become important! This was especially true for me recently when I could not locate the information for some of our Social Media tools and third party applications.

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Client Spotlight

MoreVisibility helped increase the number of quality leads coming through IEEE paid search campaigns.

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Does A New Year Mean A New Online Marketing Strategy?

- Marni Weinberg, Senior Client Strategist

Reflect back on 2009. How happy were you with your online marketing initiatives? Would you have done anything differently and if so, what? Would you have spent more/less on Search Engine Marketing (SEM)? Would you have implemented a Search Engine Optimization (SEO) strategy, in an effort to make your website more Google Friendly? Perhaps you would have redesigned your website or given it a fresh look and feel?

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