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I received an invitation recently to participate in Google’s new cloud-based music service and have since uploaded my music library. The gist of the (no cost) offering is that once uploaded, you can access your music from any browser on any device with an Internet connection. It’s a pretty incredible innovation on a couple levels.
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With the rising trend of Social Media being included in corporate Marketing plans, it is important to understand the creative and unique ways to leverage this medium for promoting yourself or your business.
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When most companies think of internet marketing, they think of paid search text ads that run on Google, and the Search Alliance (MSN/Bing and Yahoo). Few dare to think of the plethora of opportunities that lie outside of the paid search box. If your paid search campaigns have squeezed every ounce of growth out of traditional paid search text ads, then don’t fret. There is still opportunity for growth; it’s just outside of the paid search box.
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