april 2007 newsletter

Fundamentals of Site Optimization

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Articles

For Most Businesses, It's A New World Of Competitors
- Andrew Wetzler, President

Competition was sometimes limited by exclusive relationships as well. Manufacturers were often protective of their brand and who could represent them. In the clothing industry for example, stores who sold higher end lines were often protected as manufactures would not sell to discounters.

Make Time For Web Marketing 2.0
- Andrew Wetzler, President

How significant is your website to your organization? My impression is that for businesses who have devoted the resources to develop and maintain an effective online presence, their website's impact is unprecedented, and for the folks who haven't gone down that path, it's value and profitability are marginal.

Google Goes Again
- Danielle Leitch, Exec. Vice President

WOW...when I originally started writing my article it was going to be on how Google is positioning themselves to be much more than "Keywords" or search. I was going to share how Google marketed themselves during a recent in-office presentation they did for our team; very little was even mentioned about cost per click ads through Adwords.

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