august 2007 newsletter

Local and Mobile Search Concepts for Future Success

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Articles

Never Mind Barry Bonds and Ron Popeil, Think Rickey Henderson
- Andrew Wetzler, President

Ron Popeil was a businessman who became an overnight sensation on television with his Veg-O-Matic invention. He and his family invented it and its precursor the Chop-O-Matic in the late 1950s. According to Wikipedia, it sold over two million units. Talk about a direct marketing home run, that was before most people even understood that direct marketing existed!

The Power of the Internet
- Danielle Leitch, Exec. Vice President

Interestingly, by featuring these wildly viral videos on television, it exponentially increases their popularity to an audience who may not be familiar with them already. After watching this TV show, it is easy to understand how people can become addicted to those types of sites.

The Importance of Ad Copy- How to Test Your Online Advertising

The Importance of Ad Copy- How to Test Your Online Advertising
- Lesley Gross, Client Strategist

With ads stacked up on top of others, it's not quite as easy as a user giving your message their undivided attention, like they would if looking through your catalog, viewing your commercial, or hearing your radio advertisement. Hence, knowing what your competition is utilizing to communicate their message is a critical factor.

Introducing the MoreVisibility Knowledge Center Two-Part Webinar Series

  • Session 1: Linking Strategies & Content Targeting
  • Session 2: Results Tracking & Competitive Analysis

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JTE Enterprises, Inc. - Client Spotlight

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