As online marketers, we are continuously faced with a myriad of new challenges, but it’s been my experience that one that is always looming is the necessity of discovering new and cost-effective lead sources. Throughout the online evolution a handful of events have significantly affected the tactics that marketers need to employ in order to grow their new business coming from the Internet.
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As I drove into the entrance of the Town Center Mall in Boca Raton, Florida, on a sunny Saturday afternoon in the beginning of November, my thoughts were on where to park. I was meeting a friend who was already waiting for me by Saks.