I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including hard copy brochures, catalogs and the like. The efficiencies are phenomenal.
There is a lot of information out there on what a Blog is and many articles have been written explaining why it's important for your site/company to have one. However, once you make the determination that you want or need a Blog, select the Blogging program you will use and actually create one, what happens next?
An advertiser's keyword list will determine the cost, size and reach of his advertising account. However, many new online marketers are unsure about where to start when selecting an effective list. Will very broad keywords bring too many untargeted customers to the site?