november 2007 newsletter

Link Development Part I: Find the Links that Count!

Link development is one of the most important and most difficult aspects of search engine optimization.

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Articles

"Social Media" or just "Old-Fashioned Referrals"
- Danielle Leitch, Exec. Vice President

It has been amazing how much referring business or website traffic we are currently witnessing for clients through Word of Mouth Advertising (WOMA). Some of these channels may be considered part of Web 2.0 relative to the Social Media craze, but they really seem like good old-fashioned referrals to me after all is said and done.

Getting on the Map with Local Search

Getting on the Map with Local Search
- Seth Dillon, Client Strategist

Local search is becoming increasingly popular as a growing number of brick-and-mortar businesses are starting to see the value in having a strong presence online. Slowly but surely, businesses small and large are beginning to divert portions of their budgets from more traditional local advertising methods to the Internet.

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Kluger Pertez Kaplan & Berlin - Client Spotlight

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