It is common to think of web design as a trade that is best suited for artsy type folks in rooms with music blaring, lava lamps and beanbag chairs. That notion is perpetuated by the fact that websites, by their very nature, are visual and “front-end” focused from a user perspective.
What exactly are these? They are typically dedicated web page(s) – built for sole use within a specific marketing campaign and most commonly not linked within the navigation of the website. Landing Pages go way back in Internet Marketing, but have recently evolved tremendously.
By now, the majority of website owners should be aware that good content is a critical ingredient to site success. Before creating the content of a site, however, one must overcome the sometimes daunting task of choosing keywords.