december 2008 newsletter

Best of 2008 White Papers

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Articles

Find Your Discomfort Zone Quickly
- Andrew Wetzler, President

In hindsight, the issues of the day were quite one dimensional when compared to the present. Furthermore, it was easier to gauge success. If more money came in than went out, then a company's website was "working" and, as a result, gained a bit more credibility within the organization.

Sponsored Video Ads On YouTube - Via Google Adwords
- Danielle Leitch, EVP Client Strategy

A recently released feature from YouTube, allows video clip owners to promote their YouTube Video Channels via sponsored listings/ads. Although these are displayed on the YouTube network, the advertising arrangements are made through your Google Adwords account. 

Alternatives to the ‘Big Three’…Advertising Beyond Google For B-to-B

Alternatives to the ‘Big Three’…Advertising Beyond Google For B-to-B
- Ryan Faria, Campaign Manager

In this current economic state, advertisers are trying to utilize additional Internet platforms in order to maximize profits. A common misconception among advertisers is that Google, Yahoo Sponsored Search and MSN are the most viable search engines in which to advertise.

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