The internet provides an unprecedented opportunity to connect buyers with sellers, but it has also evolved into a more competitive landscape with fewer barriers to entry than any marketing method that has come before it. With this in mind, it is vital to continuously figure out ways to differentiate your business from that of your competitors in order to flourish online.
Affiliate Marketing is like having a “commission-only” sales force promoting your products or services through their website or other online means and then getting paid only when a conversion occurs. This conversion, also know as an acquisition, can be a sales transaction, lead generated, or some other action you deem worthwhile for payout.
On October 16th, 2007, Brett Crosby – the Senior Manager of Google Analytics – introduced a new version of the Google Analytics Tracking Code at the eMetrics Marketing Optimization Summit, in Washington, D.C. On December 13th of 2007, Google Analytics officially released this new tracking code throughout every Google Analytics account.